Lead distribution guidesGuides.
How lead distribution works, explained by the people who build it. Each guide covers the idea in general, then how Hawfinch does it.
Routing and delivery
What is lead distribution?
How leads get from suppliers to buyers: intake, checks, routing methods, caps and returns.
What is ping post?
The two-step ping and post, how it differs from direct post, and when to use each.
What is waterfall routing?
Offering each lead to buyers in priority order until one accepts.
Round-robin lead distribution
Sharing leads evenly or by weight across buyers, and when to use it over priority.
Buyer caps
Daily, weekly and monthly caps, what happens when a buyer is full, and when caps reset.
Selling a lead to more than one buyer
Exclusive and shared leads, and what to think about before you multi-sell.
Lead quality
Lead validation
Format checks, HLR lookups, dedupe, suppression and address lookups, in the order that saves money.
What is an HLR lookup?
Checking a mobile number is live and which network it is on.
Lead deduplication
Why duplicates happen, how to match them, and choosing the right time window.
Suppression lists
Keeping existing customers and opt-outs out of your leads.