Comparison
Hawfinch
vs boberdoo.
boberdoo has been building lead distribution software since 2000, with ping post auctions, call routing and a long list of US validation partners. Hawfinch is built for UK lead generation, with data in London and 24/7 UK support.
Quick verdict
In brief.
The headline differences. The detail follows in the table.
- Plans from £249 a month, every feature included
- 3-month free trial of the full platform
- Ping post, priority, round-robin and weighted routing
- HLR, dedup and suppression before any buyer sees a lead
- iOS app with push alerts
- 24/7 UK-based support on every plan, weekends included
- Data stored in London
- Published pricing from $1,075 a month, plus a $250 set-up fee
- Month-to-month, cancel any time, unlimited users
- Ping post to the highest bidder, round robin, priority and weighted
- 21 listed integrations incl. TrustedForm and Jornaya
- Call routing and live transfers
- Support Monday to Friday, 9am to 5pm CST
Side-by-side
What each one does.
boberdoo publishes its prices and a detailed feature list, so most rows can be compared directly.
| Hawfinch | boberdoo | |
|---|---|---|
| Pricing | ||
| Published pricing | From £249/mo with 10,000 leads, up to £1,499/mo Unlimited | From $1,075/mo (up to 25 inbound actions a day) to $11,375/mo (8 million a day), plus $250 set-up |
| Free trial | 3 months, full platform | None listed; $500/mo ramp-up offer for 3 months |
| Billing terms | Monthly, or 15% off the plan fee paid yearly | Monthly in arrears, cancel any time |
| Routing and delivery | ||
| Direct post | ||
| Ping post | One buyer at a time | |
| Auctions / bidding | No. Buyers are tried in your order | Highest bidder, best price, bid experiments |
| Distribution methods | Priority, round-robin or weighted | Round-robin, priority, weighted, earnings per lead |
| Filters | 9 smart filter types, AND / OR | Filter sets, with bulk updates |
| Lead checks | ||
| Third-party validation integrations | HLR built in; no third-party validation integrations | 21 listed incl. TrustedForm, Jornaya, Anura, BriteVerify |
| Reporting and access | ||
| Reporting | Live; revenue by campaign across 13.3 million leads in 0.04 s | Standard reports, scheduled by email or FTP |
| Large CSV files | Open, filter, sort and edit CSVs of millions of rows in the browser; row 5,000,000 comes up in 0.25 s | Not published |
| API | REST API with OpenAPI spec | API and webhooks |
| Mobile app | iOS app with push alerts | None found on the App Store or Google Play |
| Buyer / supplier logins | Buyer and supplier logins that show only their own leads | Buyer, vendor and sales rep portals |
| Beyond leads | ||
| Call tracking / pay per call | No | Call routing and live transfers |
| White-label portals | No | Custom domain and footer removal, paid add-ons |
| Support and data | ||
| Support | 24/7 UK-based, every plan | Tickets, email and phone, Mon to Fri 9am to 5pm CST |
| Data location | Stored in London | AWS, region not named; SOC 2 Type II |
Last checked: October 2026. boberdoo details come from its public website and documentation, listed under Sources below. Check with boberdoo for anything not shown here.
Making the call
Choosing between them.
The main dividing lines are where your buyers are and whether you need auctions or call routing.
You sell into US buyers, run auctions, or route calls as well as leads.
boberdoo has more than two decades behind it and a deep feature set: highest-bidder ping post, bid experiments, earnings-per-lead routing, call routing and live transfers. Its integrations cover the US consent and validation tools many US buyers expect, such as TrustedForm and Jornaya.
Pricing is published, month to month, with unlimited users at every tier and SOC 2 Type II audited hosting.
You run UK campaigns and want UK data storage, UK support and a lower entry price.
Hawfinch stores every lead in London, checks UK mobiles with HLR, resets caps at UK midnight and reports in UK time. Our UK team is on hand 24/7 on every plan, weekends and bank holidays included.
Plans start at £249 a month with 10,000 leads and no set-up fee, every feature is on every plan, and there's an iOS app with push alerts and a 3-month free trial.
Hawfinch vs boberdoo FAQ
Is Hawfinch a good boberdoo alternative?
For UK lead generation, yes. Hawfinch covers direct post, ping post, round-robin, priority and weighted routing, caps, filters, HLR checks and live reporting, with data stored in London. It does not run auctions or route calls, so if you rely on those, boberdoo does them and Hawfinch does not.
How does pricing compare?
boberdoo publishes USD prices from $1,075 a month, based on average daily inbound actions such as pings and posts, plus a $250 set-up fee. Hawfinch charges by leads: from £249 a month with 10,000 leads, up to £1,499 a month for Unlimited, with no set-up fee. The two models count different things, so compare them at your own volume.
When is support available?
boberdoo lists support Monday to Friday, 9am to 5pm US Central time, by ticket, email and phone. Hawfinch has UK-based support 24/7 on every plan, including weekends and bank holidays.
More reading
Other comparisons and sources.
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Learn more
Sources
- boberdoo home page What it is, who it's for, call routing
- boberdoo pricing Tiers, set-up fee, terms, add-ons
- boberdoo lead distribution logic Ping post, round robin, priority
- boberdoo feature list Bidding, filters, reports, portals, API
- boberdoo integrations Validation partners
- boberdoo support Support hours and channels
- boberdoo trust center AWS hosting, SOC 2
- boberdoo company Founded in 2000
- Hawfinch pricing Hawfinch plans, trial and support
- Hawfinch features Hawfinch routing, checks, apps and API
Switch to
Hawfinch.