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Comparison

Hawfinch
vs HubSpot.

HubSpot is a CRM and marketing platform. It routes leads to your own sales team. Hawfinch is a lead distribution platform: it sells and delivers leads to other companies, your buyers. They solve different problems, and plenty of agencies use both.

Quick verdict

Two different products.

What each one is for, and what it includes.

Hawfinch
Sells your leads to your buyers.
  • Ping post and direct post to third-party buyers
  • Priority, round-robin and weighted routing between buyers
  • Daily, weekly and monthly caps per buyer, reset at UK midnight
  • HLR, dedup and suppression before a buyer sees a lead
  • Revenue by buyer, supplier and campaign
  • From £249 a month, 24/7 UK-based support, data in London
HubSpot
Runs your own marketing and sales.
  • CRM, email marketing, forms and sales tools
  • Rotates leads between your own sales reps on Professional plans
  • Free CRM; paid seats from $7 a month on Starter (USD)
  • More than 2,000 apps in its marketplace
  • iOS and Android apps
  • Data hosted in the US, Canada, Australia or the EU

Side-by-side

The jobs, side by side.

These are different kinds of product, so the table compares the jobs an agency selling leads needs done.

Hawfinch HubSpot
What it does
Main jobSell and deliver leads to third-party buyersCRM, marketing and sales for your own team
CRM, email marketing and formsNo
Lead routing
Rotate leads between people or buyersBetween buyers: priority, round-robin or weightedBetween your own users: Sales Hub or Service Hub Professional and up
Ping post to buyersOne buyer at a timeNot a built-in feature
Buyer capsDaily, weekly and monthly, per group and buyerNot a built-in feature
Price per buyer and revenue per leadNot a built-in feature
Fall through to the next buyer on rejectionNot a built-in feature
Checks and data
HLR phone checksBuilt in, charged per lookupNot a built-in feature
Dedup and suppressionEmail dedup at 3 levels; suppression on email and phoneDuplicate management in Data Hub
Webhooks / HTTP deliveryAny HTTP endpoint, with field mapping and headersSend a webhook in workflows, Data Hub Professional and up
IntegrationsNo native CRM integrationsMore than 2,000 marketplace apps
Pricing, apps and support
Published pricingFrom £249/mo with 10,000 leads, up to £1,499/mo UnlimitedFree CRM; paid plans from $7 a month per seat (USD)
Free trial3 months, full platformFree CRM for up to 2 users
Mobile appiOS app with push alertsiOS and Android
Support24/7 UK-based, every planEmail on Starter; email and phone on Professional and Enterprise
Data locationStored in LondonUS, Canada, Australia or EU (Germany)

Last checked: October 2026. HubSpot details come from its public website and documentation, listed under Sources below. Check with HubSpot for anything not shown here.

Different jobs

Which job you need doing.

Most agencies that sell leads need both jobs done. Here's where each one belongs.

Pick HubSpot when

You need a CRM, email marketing and a sales team workspace.

HubSpot is a full CRM with marketing, sales and service tools, and one of the largest app marketplaces around. If you want to run email campaigns, build forms and landing pages, and hand leads to your own sales reps, HubSpot does that and Hawfinch does not.

On Sales Hub or Service Hub Professional and above, workflows can rotate leads between your own users, including round robin. There's a free CRM to start with, and apps on iOS and Android.

Pick Hawfinch when

You sell leads to other companies and need to route, cap and price them.

Hawfinch is built for selling leads to third-party buyers. Each lead goes down your buyer waterfall with ping post, caps, filters, HLR and dedup checked buyer by buyer, and every attempt is recorded with its price and the buyer's response.

You see revenue by buyer, supplier and campaign, buyers can return leads, and everything is stored in London with 24/7 UK-based support on every plan.

Using them together

Running HubSpot alongside Hawfinch.

HubSpot as a destination

Deliver a copy of a lead into HubSpot.

Hawfinch can deliver to any HTTP endpoint, with field mapping, static fields, body templates and custom headers. That means a HubSpot API endpoint, such as its forms submission API, can be set up as a destination like any other buyer.

This is a generic HTTP delivery that you configure. Hawfinch does not have a native HubSpot integration.

Splitting the work

Use HubSpot for your own team and Hawfinch for the leads you sell.

A common split is to keep HubSpot for your own marketing and client relationships, and use Hawfinch for the leads you sell: intake from suppliers, checks, routing to buyers, caps and revenue reporting.

You can add a destination in one delivery group alongside your paying buyers, so a lead can reach a buyer and your CRM.

Hawfinch vs HubSpot FAQ

Is Hawfinch a HubSpot alternative?

Only for one job. HubSpot is a CRM and marketing platform; Hawfinch is lead distribution software for selling leads to third-party buyers. If you need ping post, buyer caps and revenue per buyer, Hawfinch does that. If you need a CRM or email marketing, HubSpot does that and Hawfinch does not.

Can HubSpot do ping post or sell leads to buyers?

We found no ping post, buyer caps or lead pricing features in HubSpot's public documentation. HubSpot's lead rotation assigns leads to your own users, and requires Sales Hub or Service Hub Professional or above.

Can Hawfinch send leads into HubSpot?

Yes, as a generic HTTP destination. Hawfinch delivers to any HTTP endpoint with field mapping and custom headers, so a HubSpot API endpoint can be set up as a destination. There is no native HubSpot integration.

How does pricing compare?

HubSpot has a free CRM and paid plans priced per seat in USD; its Sales Hub Professional starts at $90 a month per seat with a one-off onboarding fee. Hawfinch is priced by lead volume, from £249 a month with 10,000 leads and every feature included.

More reading

Other comparisons and sources.

Sources

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