Email builder and email campaignsEmail the leads
you already have.
Design an email by dragging blocks into place, or in your own HTML, then send it to the leads already in Hawfinch. Automations, one-off sends and a never-email list that covers every brand you run.
What you get
A proper email designer, right next to your leads.
Built into Hawfinch
No export to another tool and no list to keep in sync. You design the email where your leads already are, and send it to them from there.
Personal to every lead
Drop in the lead's own details, such as their first name, with a fallback for leads where that field is empty.
Looks right in the inbox
What is sent is email-safe HTML, so the email you designed is the email your leads see, Outlook included.
The sidebar
Four tabs, and everything within reach.
Elements
Drag blocks onto the email.
Headings, paragraphs, buttons, images, dividers, spacers, columns, social icons, menus, feature lists, pricing cards, alerts, image-and-text layouts and text layouts. Drop a block where you want it and it is there.
Controls
Click a block and its settings open.
There is no hunting through menus. Click any block on the email and Controls opens with that block's settings, so you change it right where you are looking.
Page
Set the look of the whole email.
Background, padding and width for the email as a whole, so every block sits on the same page.
Starters
Start from a ready-made email.
Pick a starter and make it yours, rather than starting from a blank page. It saves automatically as you work.
Blocks
Every block a marketing email needs.
And when you need something none of them do, there is a custom HTML block for exactly that.
Drag and drop, or your own HTML
Design it visually, or write the code.
Most people drag blocks into place. If you already have an email, or simply prefer code, write your own HTML instead and watch a live preview update beside it. Try the switch on the left.
- Switch between the two at any time, and nothing you have done is lost.
- A live preview beside the code, so you see each change as you type it.
- A custom HTML block for the one part of a visual email that needs code.
Personalisation
Personal, down to the subject line.
Use any of the lead's own details in the email, the subject and the preview text. Write {{firstname}} and each lead sees their own name. Add a fallback, as in {{firstname,fallback=there}}, and a lead with no name gets “Hi there” instead of a gap.
- Subject, preview text, From and Reply-To on every template.
- Send yourself a test before it goes to a single lead.
- Saves automatically as you work.
Ask AI
Say what you want changed. Watch it change.
Describe a change in plain English and the AI edits the email on screen. Not quite right? Undo it with one click. Ask it a question instead, such as “what do you think of this email?”, and it gives you suggestions without changing anything.
- Keeps your personalisation fields intact, so
{{firstname}}is still there after an edit. - Writes in British English.
- Never invents prices, figures or testimonials. It leaves a placeholder such as [savings figure] for you to fill in.
- Undo any change with one click.
What is sent
Built for inboxes, not just for the builder.
Email clients are fussier than web browsers. Before anything is sent, your design is turned into email-safe HTML so it renders properly when it lands.
Layouts become tables
Columns and side-by-side layouts are converted to tables, the layout that email clients reliably understand.
Styles inlined
Styles are written onto each element, so an inbox that strips style sheets still shows your colours and spacing.
Outlook handled
Outlook's quirks are dealt with for you, so buttons and layouts hold together there too.
Email campaigns
Then send it, to exactly the right leads.
Your leads, their details and whether they agreed to marketing email are already in Hawfinch. Campaigns use all of it.
Brands
Each of your brands sends as itself, from its own address on its own domain.
Automations
Email new leads automatically when they match your filters and have agreed to marketing email, up to a daily cap you set.
One-off sends
Send to the leads that match your filters, now or at a time you schedule.
Automations
A welcome email for every new lead that should get one.
Pick the leads with filters on any field on the lead, choose the email, and set how many may go out each day. From then on, new leads that match and have agreed to marketing email are emailed automatically.
- Filters on any field on the lead, including your own custom fields.
- Only leads who agreed to marketing email are emailed.
- A daily sending cap, so you decide how many go out each day.
- No late emails. A lead left waiting too long is dropped, not emailed days later.
Never-email list
Unsubscribe once, from every brand.
Anyone who unsubscribes, whose email bounces, or who marks an email as spam goes on one company-wide list, and none of your brands emails them again.
- Checked before every send, for automations and one-off sends alike.
- Stored scrambled. Addresses are hashed, so the list can be checked but not read.
- Shared by every brand you send from.
Overview
See what every email did.
Sent, delivered, opens, clicks, unsubscribes, bounces and spam reports, for all your email together and for each campaign on its own.
The figures in the example on the left are made up to show the layout. They are not results from a real customer.
Sending
The rules inboxes expect, already followed.
One-click unsubscribe
In every email, as the major inbox providers expect from anyone sending marketing email.
Your details, added for you
Your company details and an unsubscribe link are added to every email automatically, so no send goes out without them.
Your own Amazon SES
Email goes out through your own Amazon SES account, which you set up and control.
Email FAQ
Do I need to know HTML?
No. Drag blocks onto the email and click any block to change it. If you would rather write your own HTML, you can, with a live preview beside the code. Switch between the two at any time and nothing is lost.
Who can I email?
The leads already in Hawfinch. Automations email new leads that match the filters you choose and have agreed to marketing email. One-off sends go to the leads that match your filters, straight away or at a time you pick. Anyone on your never-email list is always left out.
How do unsubscribes work?
Every email has a one-click unsubscribe, as the major inbox providers expect, and your company details and an unsubscribe link are added automatically. Anyone who unsubscribes, whose email bounces or who marks an email as spam goes on your company-wide never-email list, and none of your brands emails them again.
What sends the email?
Your own Amazon SES account. Each of your brands sends as itself, from its own address on its own domain.
Will my emails look right in Outlook?
What is sent is email-safe HTML: layouts are converted to tables, styles are inlined and Outlook is handled, so the email renders properly in inboxes rather than only in the builder.
Will Ask AI change my email without asking?
It only edits when you ask for a change, and you can undo any change with one click. Ask it a question instead and it gives suggestions without changing anything. It keeps your personalisation fields intact, writes in British English, and will not invent prices, figures or testimonials: it leaves a placeholder such as [savings figure] for you to fill in.
Send your
first email.